Bright bricks account for nearly 90%. Is marble texture still the mainstream?

The proportion of bright bricks, matte bricks and soft bricks displayed in some brands’ stores is the same, while some brand stores display bright bricks basically, of which the bright bricks in a brand’s store even account for nearly 90%. A shopping guide said that there were only three new types of soft light bricks in his shop recently, and the main display was still bright bricks.In addition, a few stores of brands mainly display matte bricks or soft bricks.

With the rise of matte tiles and soft tiles, many ceramic enterprises have retained their sense ,because they understand that vigorously promoting these two types of smooth products in the context of their own lack of certain product and channel foundation will have a negative impact on brand reputation. Some professionals said that the composition of the enterprise’s products has a lot to do with its brand positioning and consumer group positioning. If the brand focuses on the low-end market and engineering channels, the audience will prefer bright bricks; If the brand focuses on young consumers and designer channels, the audience will prefer matte bricks and soft bricks.

It is worth noticing that although plain colored bricks are popular in the industry, marble texture tiles are still the prevalent on the terminal stores.