Manufacturers are transforming, consolidating their advantageous positions, and seeking new growth points; Dealers are also improving themselves, holding onto their old business, and developing new traffic. We all want to remain invincible and achieve greater success, but the challenges in reality are not easy. In the next decade or so, some dealerships will once again lock in the winner, while others may also fall through. Even if the current highly successful dealers fail to keep up with the pace of competition, they cannot rule out the possibility of encountering a defeat.
According to the analysis of DACAI Research, the refining of a successful dealer is inseparable from at least three major conditions, and the future will also be like this:
Firstly, there are category opportunities. The industry itself has broad prospects and a large volume, which is enough to support a huge stage. Distributors have sufficient potential and growth space. And it’s best to have a certain first mover advantage, establish a foothold in the industry, and accumulate the confidence to run quickly.
The second is the brand opportunity, to establish cooperation with excellent high growth brands, win the active support of manufacturers, and the rapid rise of the brand itself, which can help dealers expand their local market customer base, compete for greater market share, and enjoy the brand dividend.
The third is the ability opportunity, which means that the dealer has strong business capabilities, relying on their own business development capabilities in the early stage and the team’s capabilities in the later stage. But the perspective, sharing spirit, appeal, strategic ability, and mechanism building ability of the distributor themselves will determine how far a company can go.
Post time: Sep-25-2023