The world economy has entered the New Normal of “low growth, low inflation, and low interest rates”, maintaining a low and moderate growth rate, and the corresponding global industrial structure, demand structure, market structure, regional structure and other aspects will undergo profound changes.
The export trade environment of China’s ceramic industry will also change accordingly. Although overall favorable, the situation is still complex and severe, and sudden factors cannot be ignored.
In this regard, the people concerned believe that under the influence of the New Normal of international trade, there is some rigid demand for labor-intensive products, and the growth rate is relatively stable. However, due to the rising cost of labor, land and other factors, overcapacity and environmental pressure, low-end manufacturing industry transfer and other factors, the proportion in total exports is difficult to increase. Ceramic bathroom products happen to be among them.
In view of the New Normal of export trade, on the one hand, the product export strategy of the ceramic industry should adapt to the New Normal of international trade, on the other hand, it should comprehensively upgrade the “going out” strategy, strengthen the body from structural adjustment, innovation driven and other aspects, and focus on promoting the construction of self owned brands in export trade.
Achieving an international brand has always been the pursuit of ceramic enterprises in participating in international market competition. Not only is it due to the vast market area and high marketing revenue, but also the best manifestation of realizing the value of the enterprise itself. It can access global resources so that can achieve better development platforms and opportunities.
From the perspective of global industrial chain integration, examining the pattern of product export trade, we need to transform the low-level export model of relying solely on low-end products, increase technological research and development innovation, and improve the “quality” and efficiency of export trade through transformation, upgrading, and structural adjustment. This is also an upgrade. That is to say, we should not only focus on speed and stabilize the share of “quantity”, but also on quality and increase the share of “value”.
The Central Economic Work Conference pointed out that in terms of exports and international payments, China’s low-cost comparative advantage has also undergone a transformation. The information released by the recently held National “Two Sessions” indicates that China’s export competitive advantage still exists, and foreign trade is still in an important period of strategic opportunities with great potential. With the continuous release of reform and opening up and innovation driven dividends, it will further stimulate the enthusiasm and vitality of ceramic enterprises to increase foreign trade exports. Ceramic enterprises should be good at seizing these opportunities, effectively releasing energy, and taking the internationalization construction of their own brands as a breakthrough, increasing market promotion and marketing innovation without relaxation. At the same time, they should be supplemented with independent research and development innovation, independent intellectual property rights, and independent brand construction to make the export trade of Chinese ceramic products more exciting.
At the same time, ceramic enterprises need to pay special attention to the following three points in accelerating the New Normal of export trade with the theme of internationalization of independent brands:
Firstly, international market competition will become more intense, and China will face more intense global trade competition in the future. Ceramic enterprises should make sufficient ideological and material preparations, accelerate innovation drive, and focus on transformation and upgrading. Enhance comprehensive competitive strength and product competitiveness.
The second is that the international trade disputes and uncertain factors related to China’s ceramic product exports will continue to strengthen, and anti-dumping trade barriers and fluctuations in the RMB exchange rate will have a certain degree of impact on ceramic product exports.
Thirdly, as the costs of domestic labor, land, environment, capital and other factors continue to rise, the cost advantage of ceramic products is eroded. But it is so difficult to transfer excess domestic production capacity. It is necessary to practice internal skills, cultivate new drivers as soon as possible, and shape new advantages.
Post time: May-15-2023